They say that first impressions are everything, and your company website is no exception. It’s important that you put your best foot forward when a customer lands on your website. From being thorough to having an easy layout, it’s critical that your website is designed in a customer-friendly way.
All it takes are a few clicks around the web to see how many horrible websites exist. Apart from being just plain ugly, there are other factors that go into it being a failure. By identifying the most common mistakes that other websites make, you can ensure that you avoid the same ones yourself.
Take a look at some of the most important things that your website should have.
A Description Of Your Business
All too often, companies get so wrapped up in the features of their website that they forget the power of simplicity. It should be obvious by the first click what your business provides. It shouldn’t be confusing or hard to figure out what exactly your product or services are. Within the first few moments of arriving on the page, your website should communicate what you do.
Don’t get so caught up in all the bells and whistles that you wind up missing this important step.
Your Contact Information
Anyone who lands on your page should know how to reach you if they want to. From your address to your phone number, everything should be laid out in one place. Many customers say that they have opted for a competing brand because a website was simply missing contact information.
You don’t want to lose a sale because someone couldn’t find how to get in touch with you on your page. Make things as easy as possible so that people don’t have to be a detective just to find where your store is.
Customer Reviews
One of the best ways to build customer trust is to add customer testimonials to your page. It helps people make the decision to give you their money when they see that others have had a positive experience doing business with you. People love to hear real stories of their experience with the company.
Don’t be shy to ask your customers to leave feedback on your page. Usually, happy customers are more than willing to help confirm that they had a good experience with you.
A Great Design
Apart from functionality, let’s face it, your website should be nice to look at. It’s important that the layout is clean and has an appealing color scheme. Above all, it’s important that the design is true to your brand.
When a customer lands on your page, there should be no doubt in their mind where they are. If your page looks like it could potentially be anyone else’s, then you’re not branding correctly.
Originally posted on July 15, 2021 @ 2:00 am
