Regardless of what you’re blogging about, be it for personal use or to promote a business like management consulting or retail, you can always benefit from having more people read and share your blog content around the web. But for most bloggers and business people, crafting the perfect blog and getting a massive amount of social media shares isn’t something that’s happening on a consistent basis. However, there are some simple things you can do to your content to encourage more sharing. To get your blogs shared the way you want them to be, here are three tips for creating content that’s more likely to be shared socially.
Make Your Content the Right Length
Although many people now have attention spans that should make humanity blush, creating tiny pieces of content actually won’t get you more success when attempting to create a blog that gets a lot of shares. According to DesignWall.com, SerpIQ found that the top 10 most shared pieces of content were between 2000 and 2500 words.
While there is a chance that not all of this content got consumed by the readers, it shows that readers like to have the option of getting more information from one solid source and feeling like the content they’re reading actually took some time and effort to create. If your blogs are generally much shorter or much longer than this, consider writing content in this word range to see how much more sharing success you get.
Include Social Sharing Buttons
If your content isn’t easy for readers to share, the chances of them sharing are extremely low. And with the ability website have to make social sharing just a click away, you really don’t have any excuse for not making the sharing of your content simple and convenient.
According to Michael Stelzner of Social Media Examiner, there are a wide array of different plug-ins you can use with your website that will make sharing to various social platforms very simple. These plug-ins have varying themes and styles, so make sure to pick one that matches well with your blog while still accomplishing its designed task of making sharing any of your blogs easy.
Promote at Opportune Times
In order to get the ball rolling on the sharing of your content, you’re most likely going to be the one doing the initial sharing and promoting of your blog. For this reason, it’s vital to know when the best times to share your content on each social platform are. According to Julie Neidlinger of Coschedule.com, different social media sites have different times for posting your most successful content. For example, the best time to post blog content of Facebook is in the late afternoons at the end of the week. By knowing the most opportune times to post on social platforms, you can work with the system to get the most shares possible.
By using the tips mentioned above, you can get more shares on your blog content and see an increase in traffic and engagement. Try it out for yourself to see just how shareable your blogs really can be.
Originally posted on December 22, 2015 @ 8:44 am
