When it comes to blogging, whether it’s for business or pleasure, having a solid blog structure is one of the most beneficial things you can include for improved readability and user experience. However, structure is often one of the least thought of variables when a blog’s success isn’t taking off.
Think of it this way: regardless of how beautiful your blog looks, if it’s impossible to follow what you’re saying or understand the information being presented, is your content going to be considered successful? If you find yourself in this boat—focusing on content marketing but finding little success with your content—here are three blog structuring tips that should make your content more consumable for your readers and encourage more engagement.
Ordering Your Information
The order in which you present your information to your readers can have a huge affect on their ability to enjoy your content. Confusing or unnatural ordering of information can make a blog feel disconnected, clumsy and unprofessional.
To help with this, Marieke van de Rakt, a contributor to Yoast.com, shares some traditional blog structures that can help bloggers struggling with ordering their information. Some of these structures include thematic structuring, chronological structuring, problem-solution structuring and more. Try your hand at some of these more traditional structures to see if your content benefits from using something a little more precise for conveying information and ideas.
Take Advantage of Headers
Especially for online content, using headers the right way can make your content so much more consumable to your readers. According to Rachel Sprung, a contributor to HubSpot.com, headers can make your content easier to follow and scan through as well as offering SEO benefits as well. Make sure your content has relevant and intriguing headers to get the maximum advantage in both of these areas.
The Hierarchy of Blog Structure
There are a lot of important aspects that must be included to have a successful blog. However, some of these things are more important than others when it comes to the actual structure of your content. While the visual aspects can help immensely to make your content more appealing prior to readers consuming the content, the hierarchy of blog structure actually begins with consistency and flow, according to BlogTyrant.com. Without consistency and flow being your content structure priorities, you will be left with a blog that encourages a negative brand image and leaves your readers feeling unsettled.
Structuring your blogs so that your readers can enjoy and appreciate the content you present to them will help to make your life easier as well as the lives of your readers. Use the tips mentioned above to improve upon the blogging structure you’re currently using to help make your content more consumable today.
Originally posted on February 12, 2016 @ 1:34 pm
