When promoting products via your blog, you need to be a little more subtle and clever than you with a normal website….
Don’t use the words “I think” and “should” when writing overviews and informing people about your product or service. They’re dangerous. They will quickly reveal your lack of confidence, experience and expertise. When you know something for sure and you’re very confident about it.
Share information with the visitors of your blog. Inform them. Educate them about your product. But don’t try to sell them anything. When you open your favorite magazine or a news paper, what do you read and where do you spend most of your time? The section with the content and all the stories, or the advertisements? Why do you keep on buying that same news paper or a magazine? Because of the information presented in there or because of the advertisements? You get it?
Your blog is your “newspaper” or your “online journal” that other people will want to visit over and over. They will want to come back and link to your blog because of the FREE information you’re providing and not because of your advertisements. Of course, while your visitors are reading your blog, think of ways how to sell them something or make them click on the link back to your sales page.
Originally posted on June 14, 2006 @ 6:04 pm
