6. Sales Page
No matter what pre-selling technique you use, you’ll still need a sales page that entices people to click through and order. At a minimum, this page should have a great headline, restate the core benefits of your product to the prospect, and follow those up with the features that support your benefits. This can be a confusing distinction, so for more information, here’s an article I wrote about the difference between benefits and features.
The idea is for your blog, combined with your excerpt or tutorial, to have pre-sold the reader, so that they simply scan your sales page and scroll down to the order button. But it’s still important to have a substantive, low-hype sales page, with plenty of those testimonials that you acquired from key people in your niche and from select subscribers. A money back guarantee also helps boost sales immensely.
The sales page is there to remove any lingering doubts, and to make the transaction as risk-free as possible to the buyer.
7. Pay Per Click Marketing
Once you have all of the above in place, plus a shopping cart and product delivery mechanism, you can start looking at strategic return-on-investment (ROI) marketing. Now that you have something you can charge for, it opens up all sorts of traffic-generating avenues beyond blogging and affiliate relationships.
Now, instead of trying to make money with Google AdSense, you can switch to AdWords and target niche keywords that drive qualified prospect to your site. You may want to send them straight to a page that offers the excerpt or tutorial, rather than your sales page. Remember, it’s all about pre-selling. Make sure you offer a subscription to your blog as well, so you can build relationships with people who are not ready to buy.
The Best Business Ever?
There’s no better business in the world than being both the manufacturer and direct seller of your own high-margin product. Information products may be the best product of all, as it takes only your mind and your time to manufacture them, and some smart blogging to sell them. Blogging can help you identify and create a saleable product, and then help you sell the product by establishing affiliate relationships and acting as a platform that points prospects to your promotional tools.
Originally posted on May 29, 2006 @ 10:59 am
