2. Blogging the Product
In the case of traditional books and e-books, there’s a trend gaining steam where you literally “blog the book.” Blogging on a regular, set schedule is a great motivator to actually get the writing done. It can also take you in new and better directions thanks to feedback, so that you actually get a better end result.
Some people react badly to this idea. Why would anyone buy something that you’ve essentially published for free online? Well, due to the reverse-chronological order of blog posts, it’s a really bad way to digest large chunks of information. Having the same information in book or even PDF format is much easier to deal with. Plus, your readership will be small at the beginning anyway, so by its very nature, your blog isn’t giving away the whole story.
The key is getting the book finished. There will be plenty more people to sell it to once it’s done, even if none of your current readers buy it (which is doubtful).
3. Blogging for Affiliate Relationships
One of the most important reasons to blog first is the relationships within your niche that you will develop. You should be producing content that gets you noticed, and networking with other blog owners that have complimentary audiences.
This can get you links, which leads to traffic, subscribers and eventual buyers. But the relationships you establish have much more value than that. Those key people can also become your affiliates, joint venture partners, and a source for crucial pre-launch feedback and testimonials.
Recruiting quality people to sell your product for you is harder than many people think. But it’s a whole lot easier when you have built up credibility with your blog, casino online well before you start selling anything.
4. Excerpts That Sell
A tried and true method of enticing prospects to buy a book is to offer a couple of the initial chapters free of charge in PFD format, in exchange for an opt-in email address. You can deliver the chapters via email, which then allows you to follow up with reminders, special offers and promotions.
Excerpts work because generally the first chapter or so should naturally make a great selling tool for the rest of the book. Why? Because a well-structured e-book or report will first tell the reader what they are going to read before getting into the actual meat of the book. Great opening chapters that succinctly explain the subject can sell plenty of e-books when the excerpt tactic is used.
5. Tutorials
You can also tell and sell via a mini-course or tutorial that explains what the content is all about, as well as highlighting the benefits of having access to it. And remember, information products don’t have to be in written format. They can be audio recordings, teleseminars, screen capture and/or video presentations. Therefore, your complimentary tutorial should be in the same high-quality format that hints at what the learning experience will be like after purchase.
Originally posted on May 28, 2006 @ 10:52 am
