More and more bloggers are looking to diversify their income streams, rather than having all their eggs in the AdSense basket. Others are just now discovering blogging, and they recognize right away that it is an ideal platform for information sales business models.
While it’s possible to sell information products created by others through affiliate programs, Iconsider creating something yourself, as it puts you in the absolute best position in the online sales world. The good news is, if you already have a blog, but no product, you’re on the right track. And if you have neither a blog nor an information product in development yet, you will definitely want to consider starting to blog first. I’ll explain why below.
So, without further ado, here are some tips for creating and selling information products with blogs:
1. Blogging for Product Ideas
I believe it’s important that you have a great deal of either knowledge or passion about any topic that you develop into an information product. Knowledge makes it easier to create something valuable. However, if you lack knowledge, but have a great passion to learn about a certain subject, it can be even better. You’ll approach the topic with “new eyes” that allow for a fresh perspective and your enthusiasm will carry you through the learning curve.
Once you know the general topic, start blogging. You don’t necessarily need or even want to know exactly what your product will be, unless you already have an idea you think can’t miss. Even then, blogging allows you to have interaction with your readers that will give you valuable market insight. Comments and questions that you receive will be guideposts, and you can also survey your readers.
The secret to hitting a home run with an information product is to ask your readers what they want.
Originally posted on May 27, 2006 @ 10:40 am
