A Quick Look at Some Successful Link Baits

Informative Hook
Jennifer Laycock’s “Zero Cash, A Little Talent and 30 Days” Project
Ok so it started with a forum post at SmallBusinessBrief and not a blog post. However the project gave rise to The Lactivist, which was proof that the project did work. The project became popular for several reasons:

1. The title is really catchy.
2. People all over the world can definitely relate to the zero cash part.
3. The whole project, as it progressed yielded lots of useful information.
4. The results of the project showed its effectiveness.
5. The entire project was just interesting to watch unfold.
6. Jenn, the one responsible for the project, was really passionate about it.

For those interested, the eBook “Zero Cash, A Little Talent and 30 Days” can be downloaded for free.

Informative and Humor Hook rolled into one
Life insurance companies are boring for the most part, which is why I found it pleasantly surprising when an insurance blog, LifeInsure.com, came up with a post that soon grew popular enough to make it into the front page of Digg. Read “The 19 Things You Probably Didn’t Know About Death” to see what I mean.

Tool Hook
Dane Carlson’s “How Much is Your Blog Worth”
I checked out how Blog-Tutorials fared and, though we’re nowhere near Google Blog’s worth, which is in the millions, it sure is interesting to see how much it says we are worth right now. Though not the most sound blog analytics tool it isn’t surprising to see blogs everywhere linking back to this entry each time they post their blog’s result. In fact, I am linking back to it to show you how we fared.

Originally posted on August 30, 2007 @ 4:35 pm