One way to keep your readers loyal is by creating/building a brand for your blog. Branding is not exclusive to company products being sold but can be used by anybody who wants to “sell” anything. According to Wikipedia a brand is actually “a customer experience represented by a collection of images and ideas.” What this created your build your brand well) people will be attracted by the brand. See previous benefit for reason.
In short, having a blog brand should help increase number of return visitors and should make existing return visitors even more loyal to your blog. On my next post I’ll be tackling some ways to help build your blog’s brand.
Originally posted on June 10, 2008 @ 10:26 am
