2. Use Your Primary Key Phrase In Your Blog Header Tags And The Title Of Your Posts
If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.
For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.
With other server-side software like WordPress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.
3. Use Your Secondary Keywords In The Body Of Your Post
If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately.
Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.
4. Use Your Keywords In The Anchor Text Of Links
Keyword in links have more importance than simple text.
Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.
Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.
5. Make Sure Search Engines Can Spider Your Blog Easily
Set up your blog so that the side navigation bar is present on all pages.
Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.
Originally posted on June 9, 2006 @ 4:01 pm
