Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage. Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.
Here are the most important rules to follow to get your posts listed for keywords of your choice.
1. Use your primary keyword in your blog domain
Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.
For example, if you want your blog to get found for the keyword “rss” get a domain with the keyword “rss”, or use the keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/
Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.
But if you’re doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.
Originally posted on June 8, 2006 @ 3:47 pm
