Writing a blog post is not at all that difficult, especially if you have been doing it for quite some time. It is even easier and more fun when you like what you are doing. There are so many tips and suggestions that people from all over offer when it comes to writing. You can agree with some of them and throw others out of the window but if there is one thing that you should not disregard, I believe that it is the idea of NOT making assumptions.
Let us say that you are maintaining a business blog and you are promoting a specific product. One of the worst things that you could do is to assume that each reader knows all about your company and what you have to offer. It is true that people like being treated as equals and not talked down to. However, that does not mean that you should just assume that they are equipped with the information they need to fully understand your product.
The same thing goes with personal blogs. When talking about your favorite hobby, for example, do not assume that your readers know all about the specific model or brand or whatever that you are talking about. You just might come across as showing off and turn people off.
The idea is to give enough information about whatever it is you are talking about or referring to. Once you have equipped your readers with that data, go ahead and ramble on.
Originally posted on September 20, 2007 @ 12:33 am