Attractive and informational infographics can be a great tool to have in your SEO arsenal. However, if you don’t know how to manipulate infographics and the content surrounding them to actually have SEO value, they could end up just being a beautiful waste of space. Because images aren’t as easily searched and indexed by search engines, you have to understand what you as a marketer should be doing to make your infographics a beneficial part of your SEO strategy. To help those still struggling within this concept, here are some tips for using infographics to help boost your SEO efforts.
Include the Vital SEO Aspects
As was mentioned earlier, images like infographics in and of themselves can’t do much to help your SEO strategy because they aren’t recognizable by search engines. For this reason, you have to include the vital SEO aspects with your infographic in order to have it be considered a helpful part of your SEO strategy.
According to Ruth Stillman, a contributor to BridgelineDigital.com, there are a few SEO pieces you must include along with your infographic. These consist of having a page title where your infographic is being published on your site, strong heading tags, and a short description of the infographic to give it relevance and purpose outside of the image. By including these three things along with your infographic, the image you create will begin to reap SEO benefits as well as being visually appealing.
A Partner for Ads
Using infographics or other small, original images as a partner for your ads is another great way to use these content pieces to benefit your SEO strategy. According to Jonathan Long, a contributor to Business2Community.com, using infographic images with ads can help “draw traffic and attention” even quicker than just a traditional Google AdWords campaign. This is because people respond very well to images online. Once you’ve gotten someone to click on your ad with the help of your infographic, you can begin using your on-page SEO tactics to help bring your customer even further down the sales funnel.
Track Your Content’s Ultimate Reach Potential
A big part of SEO is now content marketing. However, many smaller businesses have a hard time getting the content marketing traction they want and need because their online community is just too small and limited. But by using a well-designed, relevant and informative infographic with SEO content, you can begin to see the true reach you could attain with your content marketing.
According to Thomas Bagshaw of TheSearchMarketingShop.com, infographics are shareable and easier to track for a business, giving online businesses the opportunity to see the potential they could reach by creating content that viewers want to consume and share. Seeing how much success you had with an infographic could be the boost you need to continue with your content marketing strategy to find online success.
In our extremely visual world, creating infographics is kind of a no-brainer, as long as you understand how to use them along with your SEO strategy to see true progress and growth for your online presence. Use the tips mentioned above to begin executing your SEO and infographic marketing more effectively today.
Originally posted on December 17, 2015 @ 12:51 pm
