As an extension of the concept I presented in the last post – your blog being user friendly – you should check if your links stand out. This is assuming that you make use of relevant links whenever there is a need. For example, you are talking about a specific product or news item, it would be very helpful for your readers if you included the link in the blog entry rather than have them do a search on Google or Yahoo for the source of the information you have provided. Now, if you are already doing this, you should make sure that the settings for links in your blog make the links stand out. Sometimes, people make the mistake of not distinguishing the links from normal text. This is not really helpful as it would be hard for the readers to know when there is a link or not. On a different note, when it comes to writing, you have to examine if you use too much jargon, acronyms, and expressions. You have to consider your target audience. Will they be familiar with the words and expressions, considering the way you write? You may have developed a writing style throughout the years but no matter how excellent or how unique your writing style is, if your readers cannot relate to or understand what you are trying to say, your blog is ineffective. Consider that the Internet makes it possible for anyone anywhere in the world to read your posts. Make sure that no matter what the background of the person is, he will be able to understand your posts.
Originally posted on December 24, 2007 @ 12:02 am
