As a business person, you have a message. You know that it’s possible to take that message online. You know that it’s possible to get that message to the people who want to hear it. And you know that it’s possible to get paid for your efforts. Monetizing a blog can feel like an uphill battle, but there is light at the end of the tunnel, as long as you focus your efforts on the ideas that make the most sense financially.
There are lots of different techniques to help guide you in the right direction. First of all, if your online efforts require people to opt-in, that drastically improves your chances of success. Secondly, if you use search engine optimization techniques, your content will be that much more visible to the world at large. Third, social media branding is huge when it comes to getting people online to trust you. And last, there are plenty of free data analysis techniques that allow you to tweak your message to find out how to get people to respond more effectively to your efforts.
Opting In
When you use opt-in campaigns, you are taking the spam factor away from your efforts. Blanket advertisements by bloggers who are not already well established are seen more of a nuisance than they are noted as something valuable. By paying attention to people who want your material and having them opt-in to getting your updates – that’s when you will find that your monetization efforts start paying off.
Using Search Engine Optimization
Use positive search engine optimization techniques in every single blog post that you put out there. Your content isn’t going to do any good if no one sees it. And the best way for people to see it is if they can search for what you’re writing about and find it on the first page of their browser results. It takes some time and energy to get this technique makes a drastic difference in your monetization possibilities.
Social Media Branding
Using social media branding is a big deal because many people don’t know the difference between social media and the Internet at all anymore. They spend their entire day on Facebook, Instagram, and Twitter, and don’t recognize there are external websites that create much broader content. If you’re trying to monetize your online efforts, you should create them outside of these social platforms, but you also need to know how to brand yourself and use social media for business within those spaces.
Data Analysis Techniques
Once you have a website and a blog up, there are usually free analytics tools that you can use. By scanning these each day, you can see what pages of yours people land on, how long they stay, and what they click on. With this data, you can improve their experience and get more money by creating more traffic for yourself.
Originally posted on June 30, 2019 @ 12:34 pm
