Blogging is an activity that can not be done effectively by everyone. When done right, it requires either a whole lot of smarts, a whole lot of opinions, or both. Thanks to technologies out there and websites like WordPress, Blogger, and other sites that exist for the sole purpose of making blogging easier and more accessible to the general public, a blog can be written by just about anyone.
Just because anyone can write, doesn’t mean that they should. This much should be a given, but seeing as everybody thinks they have something important to say, and everybody thinks that the entire world wants to read what they have to say everyday, there are effectively millions of blogs that get posted on the World Wide Web everyday and who knows how many of those blogs actually get the attention the writer of said blog thinks that they deserve.
If you’re serious about blogging and want to make a go of it, you’ll have to put in a lot of time and you’ll have to gather your resources to make it work. In addition to this, you’ll also have to do your fair share of marketing, so you’re in for the long haul. But if you think you have what it takes, here are the best resources to use to build your blogging business:
Incorporate Video
You might pride yourself based on your ability to put together a sentence, but in the world today, very few people actually take time to read more than a few sentences. When an article or blog post is too long, it’s sad to say, but people actually don’t often read it…or at least they don’t read the whole thing unless you’re a really good writer.
Try incorporating video into your blogging to grow your business. It’s got a name already. It’s called vlogging. You can treat it the same way, but it just means that your audience will be able to see your face and hear your words, which is what they prefer anyway.
If you’re unsure where to start to build your collection of video related technology in order to record yourself and have live telecommunication with somebody, check out a Cisco Authorized Distributor. As the leaders of video related technology as it pertains to business, they’re your best bet. You can even change up the whole traditional blog/vlog format by having live communications and discussions with your followers. That’s sure to get you more attention. Being different is always the way to win in life and business.
Social Media is Everything
As much as people might try and tell you that Facebook is dying, it’s still a very valuable resource to a blogger. Any social media site is the biggest way you’re going to get credibility and your blog exposed to more people. The average person will judge the quality of a blog without even reading it first by the amount of social shares it has. It’s kind of a silly game to play, but it’s the game, nonetheless.
In order to build your blogging business, you need to pay attention to what it is people like to read about. You might be a purist and solely want to write about the things that interest you, but if you want large audiences reading your posts, you have to go to them. They won’t come to you. Once you build a name for yourself, you can then branch out and write more about what you want to write about, but even then, select topics draw select people, so think about it.
Use Other Writers
With anything, blogging is all about networking. This means that you’ll want to collaborate with other writers to build your own following. It’s all about who you associate yourself with. If you can tie blogs with an influential blogger, do it. If you need to start off small to get there, do it. The most important thing is to not stop writing and to use other writers to not only write with, but to also learn from and grow from.
As complex as blogging and social marketing can get, these resources will help you navigate the waters a little better. Start here and keep moving forward. That’s how growth happens.
Originally posted on April 12, 2016 @ 3:08 pm
